I am an innovative Creative Director & Web Designer skilled in digital presentation and marketing design for consumer goods, healthcare services and pharmaceutical promotions.
Creative Director with strong Digital Design experience in Consumer Goods | Healthcare Services | Finance
Spearheading the creative direction and execution through innovative digital storytelling, developing impactful creative across our client's digital ecosystems, ultimately responsible for managing, conceptualizing and designing creative digital output of Vaniam's suite of healthcare and scientific companies
Led the Creative Promotional Department in the delivery of quarterly department status decks to CEO, staffing, and budgeting teams. Rebuilt team of exceptional designers over a span of three years. Collaborated with pre-sales and product teams to develop new business pitches and prototypes. Liaised with multi-departmental stakeholders (account managers, medical writers, developers, marketing, and product teams) to establish promotional campaigns targeting healthcare professionals. Contributed to Fortune 500 client projects and campaign designs—Merck, Novartis, Boehringer Ingelheim, Eli Lilly, and Pfizer Inc. Introduced team to workflow applications to streamline activities between developers and writers.
Key Achievements:
Spearheaded and implemented processes that resulted in 50% departmental savings over three years: utilized freelance vendors, developed template for writers, and introduced design workflow applications.
Restructured design team (account managers operating with a dedicated lead designer and production designer); established a digital design team in London to oversee global business.
Exceeded target to reduce creative freelance budget from $415K to less than $100 in 2019. Directed team of eight full-time staff and five freelance staff; recruited and developed team, conducted performance reviews, and established goals and compensation.
Produced ideas and exclusive online content for features in television and print campaigns. Coordinated with sales representatives, senior executives, and cross-functional teams to establish and present new business strategies. Addressed creative portions of client decks and RFPs. Collaborated with professional writers, web designers, and web developers to ensure quality products and processes. Contributed to online promotions of the NFL, Campbell’s, Unilever, ING Online Banking, Mars Inc., and creative design for M&Ms, Twix, Starburst, and Skittles brands.
Key Achievements:
Guided creative vision for banking website (ING For Kids) presenting financial concepts. Developed character personalities in collaboration with voiceover talent. Increased youth engagement through the website’s digital rewards system encouraging participation in online financial quizzes.
Served as Creative Director for online promotion between the NFL and Campbell’s Chunky Soup—leveraged player footage to promote exclusive online content.
Lead design for print music education periodical, featuring publication Home Recording and Guitar .
Collaborated in the development of websites, banner campaigns, and digital productions for the interactive company.
Web Design • Graphic Design • Mobile Design • UX / UI Design • Sales PitchesPresentation • Staff Development • Team Leadership
Self-motivation • Self-awareness • Effective Communication • Adaptability/versatility
Adobe Creative Cloud • WordPress • Elementor • CVENT Design Studio• Marketo Design Studio• Sketch App • Invision App • Marvel App • Prototyping • Webflow • Google Suite/Analytics/AdPlanner • Workfront • Microsoft Office • Facebook Ad Manager
Staff Development
Cross-functional Team Leadership
Team Management
Strategic Thinking
